Brand Collaboration Proposal Template (Gibraltar)

Updated on 22 August 2026

A brand collaboration proposal is a pitch. A creator, agency or partner brand uses it to set out who they reach, what they would make, when, on what terms and for how much, so the brand can decide before anyone drafts a contract. A good one shortens the negotiation that follows, because the awkward questions about usage rights, exclusivity and payment are answered up front.

The design point that matters most is that a proposal must not accidentally become a contract. Gibraltar's contract law follows English common law, and "subject to contract" is a well-understood signal that the parties do not intend to be bound until a formal agreement is signed. The source document says twice that it is not binding and then ends in a mutual signature block. This version is marked subject to contract throughout and ends with an acknowledgement of receipt, and it fixes the source's other faults: a duplicated section, an empty compensation heading and disclosure reduced to a vague promise.

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Brand Collaboration Proposal — Subject to Contract

Date:
Prepared for:: —
Prepared by:: —
Business licence:
Pricing held until:

1. Status of this Proposal

This document is a proposal for discussion and is subject to contract. The terms in it are indicative and subject to a separate written agreement signed by both parties. It is not an offer capable of acceptance, and neither party is under any obligation to proceed. The date above indicates how long will hold the pricing.

2. About

Platforms and handles in scope:

OptionalAudience and reach sectionInclude your platform figures and their source.

3. Audience and Reach

Followers / subscribers:
Average reach or views per post:
Engagement rate:
Audience location split:
Source of figures:

The figures above come from the source stated and are accurate as at that date. They are aggregate figures only. The audience is organic: no followers, views or engagement have been purchased.

4. Objectives and Deliverables

Objectives:

Proposed deliverables:

Content would be produced in 's own style and voice, within brand guidelines supplied in advance. One round of factual and compliance comments is included; further rounds would be agreed separately.

5. Timeline

6. Fee

Production fee:
Payment stages:

OptionalExpenses lineInclude pre-approved travel or production costs.

7. Usage Rights

Proposed copyright position: . Any assignment of copyright would be dealt with in the signed agreement, in writing.

The fee above covers publication on the creator's own channels and reposting by on its own organic channels for months from first publication, with credit.

OptionalPaid media optionOffer advertising use of the content as a priced add-on.

OptionalExclusivity optionOffer a category exclusivity window as a priced add-on.

8. Advertising Disclosure

Every item of paid content would be obviously identifiable as advertising. The proposed label is , placed at the start of the caption or as a legible on-screen label, in addition to any platform paid-partnership tool. The creator would make only claims that has confirmed in writing it can substantiate, and only about products actually used.

9. Confidentiality and Next Steps

Each party would keep the other's non-public information confidential while the parties are in discussion, and would not share this proposal outside its own organisation without consent.

Feedback on deliverables, timing, fee and rights.
Agreement on any changes, in writing.
A signed collaboration or ambassador agreement covering deliverables, disclosure, rights, payment and termination.
Production begins once the agreement is signed and any first payment is received.

10. Acknowledgement of Receipt

Signing below confirms only that has received this proposal and is willing to continue the discussion. It is not acceptance of the terms and creates no obligation. Any agreement would be subject to contract.

Received for {{brand_name}} by

Date received:

Subject to contract, and visibly so

This proposal is marked subject to contract in the heading, the status section and the acknowledgement, and avoids the language of offer and acceptance. The validity date tells the brand how long the pricing is held; it is not an option to exercise.

If the brand wants to proceed, the next document is a collaboration or ambassador agreement, both linked from this page. Keeping the pitch and the contract separate serves both sides better than a hybrid.

Audience data for a small, cross-border market

In a market of Gibraltar's size, raw follower counts mislead in both directions. A creator with a modest following may reach a very high share of the local adult population, and a creator with a large following may reach mostly people who will never shop here. So the useful figures are reach, engagement rate, and — critically — where the audience actually is: Gibraltar, the Campo de Gibraltar, the wider UK, or elsewhere.

This template asks for the geographic split as a first-class field rather than a footnote, along with the source and date of the figures, and a statement that the audience is organic and no engagement has been purchased.

Price the rights, not just the posts

Most creator disputes are about usage rather than production. A brand that pays for two posts and then runs them as advertising for a year has taken something the fee never covered. Set out organic posting, the brand's right to repost, paid media and whitelisting, and exclusivity as four separate lines with their own durations.

Copyright stays with the creator unless there is a written, signed assignment, so the proposal should indicate whether the brand is buying a licence or ownership. Exclusivity deserves particular thought here: in a market this small, agreeing not to promote a competing category can mean turning down a meaningful share of the available work, so price it accordingly.

Disclosure agreed at pitch stage

Advertising should be obviously identifiable as advertising, and an undisclosed paid endorsement is capable of being a misleading commercial practice, enforced locally by the Office of Fair Trading. Leaving disclosure to a vague promise is what a brand's compliance reviewer will send back.

So this template names the label the creator will use and where it will appear, and confirms the creator will only make claims the brand can substantiate — which protects the creator and tells the brand what evidence it will need to supply.

Section-by-section guide

Status of this proposal: The subject-to-contract statement up front, plus how long the pricing is held.
About the creator: Positioning, content focus and the platforms in scope.
Audience and reach: Optional. Followers, reach, engagement and the geographic split, with the source of the figures.
Objectives: What the collaboration is for, as outcomes the brand recognises.
Proposed deliverables: Format, platform and quantity — what the fee is priced against.
Timeline: Production, approval, publication and reporting dates.
Fee and expenses: The production fee, payment stages and any pre-approved costs.
Usage rights: Organic use, brand reposting and paid media priced separately, with the ownership position indicated.
Exclusivity: Optional. The category and window offered, and what it costs in a small market.
Advertising disclosure: The label and placement the creator will use, agreed before anyone commits.
Confidentiality: Keeps unlaunched campaign information private during discussions.
Next steps and acknowledgement: Names the contract that would follow and confirms receipt rather than acceptance.

Points to get right before you send it

Keep the document subject to contract
Say it is indicative and subject to a signed agreement, avoid offer-and-acceptance language, and use an acknowledgement of receipt rather than a mutual signature block.
Name the disclosure label and placement
Advertising should be obviously identifiable, and an undisclosed paid endorsement is capable of being a misleading commercial practice enforced by the Office of Fair Trading.
Office of Fair Trading Gibraltar
Give the geographic split of your audience
State how much of your audience is in Gibraltar, across the frontier, in the UK and elsewhere. In a market this size it is the figure that decides whether the pitch makes sense.
Indicate the copyright position
Copyright stays with the creator unless there is a written, signed assignment. Say whether the brand is expected to take ownership or a licence.
Price exclusivity realistically
In a small market, agreeing not to promote a competing category can remove a meaningful share of your available work. Treat it as a separate priced item, not a courtesy.
Check your business licence position
A creator carrying on business in Gibraltar needs a licence from the Office of Fair Trading, which a brand's finance team may ask about before paying an invoice.
Keep audience data aggregated
Share reach and demographics at aggregate level; individual-level follower data raises data protection questions that do not belong in a pitch.

How to complete this proposal

Fill in the parties and dates. Add your details, the brand and contact you are pitching, the date and how long the pricing holds.
Add your audience numbers. Enter reach, engagement and the geographic split, and name the source and date.
List deliverables and timeline. State format, platform and quantity, then production, approval and publication dates.
Price production and rights separately. Enter the fee, payment stages, usage term and any paid media or exclusivity.
Set the disclosure. Choose the label and placement you will use on every item of paid content.
Send it as a PDF or DOCX. Download, check the subject-to-contract wording is intact, and send it with a short covering note naming the next step.

Frequently asked questions

Is a brand collaboration proposal legally binding?

This one is drafted not to be. It is marked subject to contract, avoids offer-and-acceptance language, and ends with an acknowledgement of receipt rather than a mutual signature. Be careful with templates that declare themselves non-binding and then include a counter-signature block — that combination is what arguments are built on.

What does "subject to contract" do?

It signals that the parties do not intend to be bound until a formal agreement is signed, and it is well understood in common-law commercial practice, which Gibraltar follows. Using it consistently in the heading, the status section and the acknowledgement makes the intention unambiguous.

How should I present audience figures in a market this small?

Lead with reach and engagement rather than follower count, and give the geographic split — Gibraltar, across the frontier, the UK, elsewhere. A modest following that covers a large share of the local adult population is a stronger pitch than a big following that mostly cannot buy from the brand, and the only way a brand can see that is if you show it.

Should I put my rate in the proposal?

Usually yes, split into production, usage and any exclusivity. A pitch without numbers invites the brand to anchor first, and a single all-in figure invites them to negotiate it down without giving anything up.

How should I price exclusivity here?

Higher than you would in a large market. Agreeing not to promote a competing category in Gibraltar may mean declining a significant share of the work actually available to you, so treat exclusivity as a distinct priced item with a defined category and a defined window.

Who owns the content if the brand says yes?

You do, unless the agreement that follows contains a written, signed assignment — paying for content does not transfer copyright by itself. Indicate in the proposal whether you are offering a licence or an assignment so the brand's expectation matches the contract that gets drafted.

Do I need to mention disclosure if the brand has not raised it?

Yes, and it works in your favour. Advertising has to be obviously identifiable and an undisclosed paid endorsement can be a misleading commercial practice. A proposal that already names the label and placement looks professional and removes a predictable obstacle.

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Disclaimer

This template and guide are general information about Gibraltar practice, not legal, advertising-compliance or tax advice, and nobody has reviewed your pitch. The document is designed to be non-binding; if you edit it, take care not to turn it into an offer capable of acceptance.