Brand Ambassador Contract Template (Gibraltar)
Updated on 22 August 2026
A brand ambassador contract sets up an ongoing relationship, not a single sponsored post: a term, a posting rhythm, a category the ambassador will not promote against, a fee and product allowance, and a defined licence over the content and the ambassador's image. The parts businesses leave out are always the same — exclusivity, appearances, the right to use the ambassador's face, and the right to end the arrangement if their public conduct becomes a problem.
Gibraltar's contract law follows English common law, so the drafting conventions here will be familiar to anyone who has worked with a UK agreement — but the local layer matters. Carrying on business in Gibraltar requires a business licence from the Office of Fair Trading under the Fair Trading Act 2023, so a self-employed ambassador operating as a business needs to be licensed. Gibraltar has its own trade mark and data protection regimes rather than relying on the UK's. And the jurisdiction clause should name the Supreme Court of Gibraltar rather than defaulting to England.
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Brand Ambassador Contract
This Contract is made on between (company number ) of (the “Brand”) and of (the “Ambassador”). The Brand appoints the Ambassador to represent it publicly on the terms below.
1. Appointment and Term
The Ambassador is appointed as a brand ambassador for for months from and may describe themselves as such during the term but not afterwards. Renewal: . Channels and handles covered: .
2. Licensing and Status
The Ambassador is engaged as a self-employed contractor and not as an employee, worker or partner of the Brand. The Ambassador confirms that it holds any business licence required to carry on business in Gibraltar, and its licence reference is . The Ambassador decides how and when content is produced within the agreed cadence, may use their own team, and may work for others subject only to the exclusivity clause. Each party is responsible for its own tax and social insurance.
3. Deliverables
In each month of the term the Ambassador shall publish at least feed posts and stories or equivalent short-form items featuring the Brand on the covered channels. Content shall be the Ambassador's own work and shall reflect their own voice.
The Ambassador shall attend events or livestreamed appearances a year at the Brand's reasonable request on at least 14 days' notice, with pre-approved expenses reimbursed up to per appearance.
4. Advertising Disclosure
Every item of content published under this Contract shall be obviously identifiable as advertising. The agreed label is , shown at the start of the caption or as a legible on-screen label, before any truncation, and in addition to (never instead of) any platform paid-partnership tool. Hashtags such as #collab, #sp or #ambassador are not sufficient on their own.
The parties acknowledge that an undisclosed paid endorsement is capable of being a misleading commercial practice. If the Brand notifies the Ambassador that content lacks a compliant label, the Ambassador shall add one or remove the content within 24 hours.
5. Claims and Substantiation
- The Ambassador shall only make claims about the Brand's products that the Brand has supplied in writing and confirmed it can substantiate.
- The Ambassador shall only state or imply personal use of a product they have actually used.
- The Brand shall not require the Ambassador to publish a claim it cannot substantiate, and shall indemnify the Ambassador for claims arising from copy the Brand supplied.
- Neither party shall publish content that is misleading about price, availability, results or the commercial relationship.
6. Exclusivity
During the term the Ambassador shall not promote, endorse or accept payment or product from any business whose principal products compete within: . Exclusivity is limited to that category and to and does not restrict the Ambassador's ordinary editorial content or work outside the category.
7. Fees
- Monthly fee:
- Payment terms:
- days from a valid invoice
- Territory:
The fee is payable monthly in arrears against invoice. The Brand shall pay undisputed invoices within the stated period and raise any dispute within seven days of receipt.
The Brand shall supply product with a retail value of up to each quarter for the Ambassador's own use and content. The Ambassador shall not resell it. Product supplied free of charge is a commercial relationship and shall be disclosed on the same terms as paid content.
8. Copyright
The Ambassador retains copyright in all content created under this Contract and grants the Brand a non-exclusive, royalty-free licence to reproduce, share and display it on the Brand's own organic channels for months from first publication in , with credit. Any other use requires the Ambassador's written agreement.
The Ambassador confirms the content is their own work and that they have cleared any music, third-party footage, trade marks or identifiable people appearing in it.
9. Moral Rights and Credit
The Brand shall credit the Ambassador when it publishes their content on its own channels. The Brand shall not edit content in a way that distorts its meaning or misrepresents the Ambassador's views, and any waiver of moral rights needed for a specific use shall be agreed separately in writing.
10. Name and Image
The Ambassador grants the Brand permission to use their name, image, likeness, voice and handle to identify them as an ambassador of the Brand, limited to: . The permission runs for the term and a further months so live materials can be retired, and is limited to . It does not permit use on packaging, out-of-home or broadcast advertising, or any suggestion that the Ambassador endorses a product they have not used, unless separately agreed in writing.
11. Approvals and Take-down
Where the Brand asks to see content before publication it shall approve or comment within hours, failing which the content is deemed approved. Approval is limited to accuracy, substantiation, disclosure and brand guidelines; creative presentation remains the Ambassador's. Either party may require content to be removed if it is inaccurate, non-compliant or the subject of a legitimate third-party complaint.
12. Data Protection
Each party shall comply with Gibraltar data protection law in relation to personal data processed under this Contract. The parties acknowledge that images and video of the Ambassador are personal data, that the Brand's use is limited to the permission above, and that audience data shall not be shared beyond what is necessary for reporting on the collaboration.
13. Termination
Either party may terminate on days' written notice. Either party may terminate immediately for a material breach not remedied within ten days of written notice.
The Brand may terminate immediately, without a cure period, if the Ambassador's public conduct materially damages, or is reasonably likely to materially damage, the Brand's reputation. On termination on that basis the Brand may require live content to be removed and fees paid in advance for a period not yet performed are repayable; fees earned for content already published remain payable. The Ambassador may terminate immediately if an undisputed invoice is unpaid 14 days after a written reminder, or if the Brand requires a claim it cannot substantiate.
14. General and Governing Law
- This Contract is the entire agreement between the parties on its subject matter.
- Any variation must be in writing and signed by both parties.
- If any provision is unenforceable, the rest continues in force.
- Neither party may assign this Contract without the other's written consent, except to a successor of its business.
- Notices go to the addresses above or to an email address confirmed in writing.
This Contract is governed by the law of Gibraltar and the parties submit to the exclusive jurisdiction of the Supreme Court of Gibraltar.
For the Brand
Date signed:
The Ambassador
Date signed:
Disclosure: small market, visible advertising
Gibraltar has no separate advertising self-regulatory body of its own, and much of the advertising the local audience sees arrives through UK and Spanish media, so the practical standard businesses work to is the same one their audience already recognises: advertising should be obviously identifiable as advertising. Consumer protection is enforced locally by the Office of Fair Trading under the Fair Trading Act 2023, and misleading commercial practices are its territory.
This template therefore makes disclosure a contractual obligation rather than an assumption: an agreed label at the start of the caption or as a legible on-screen label, brand approval of the wording, a 24-hour fix-or-remove remedy, and an indemnity. In a jurisdiction of Gibraltar's size, where the ambassador is likely to be recognised by a large share of the audience personally, an undisclosed paid post is also simply bad practice.
Copyright: written and signed
Gibraltar's copyright regime follows the English model: the author of a photograph or film is its first owner, and a transfer needs to be in writing and signed by the assignor. Paying an invoice does not move copyright.
So ownership is a switch in this template. Left off, the ambassador keeps copyright and the brand takes a defined organic licence. Turned on, the document contains a written assignment the ambassador signs. Moral rights are dealt with separately, with a credit obligation stated rather than assumed.
Image use, and the local trade mark position
There is no free-standing image or personality right, so the brand's ability to use the ambassador's face comes from the licence in the contract, supported by passing off where a false endorsement is suggested and by data protection because a photograph of an identifiable person is personal data.
One Gibraltar-specific point is worth knowing if the ambassador's own name or handle is a brand in itself: Gibraltar maintains its own trade mark register through Companies House Gibraltar, and registration is not automatic from a UK or EU mark, so anyone protecting a personal brand locally needs to deal with the Gibraltar register in its own right.
Business licensing, tax and status
Under the Fair Trading Act 2023 a business licence from the Office of Fair Trading is needed to carry on business in Gibraltar. That is a real practical point for an ambassador engaged as a self-employed contractor rather than an employee, and this template asks for the licence details rather than leaving it unspoken.
On status, a long engagement with a fixed cadence, mandatory appearances and close control over how content is made starts to look like employment, and the substance rather than the label decides it. The template keeps control over method and timing with the ambassador, allows their own team to assist, preserves the right to work elsewhere outside the exclusivity category, and states that each party handles its own tax and social insurance.
Clause-by-clause guide
- Appointment and term
- The ambassador title, start date, term in months and how renewal works.
- Deliverables and cadence
- Minimum posts and stories per month plus appearances per year.
- Advertising disclosure
- An agreed label, its placement, brand approval and a 24-hour fix-or-remove remedy.
- Claims and substantiation
- The ambassador repeats only claims the brand has evidenced; the brand carries the risk for copy it supplied.
- Exclusivity
- Optional. A narrow competing category, limited to the territory and term.
- Fees and product
- Monthly fee, payment days, optional bonus, product allowance and an expenses cap.
- Copyright
- A switch between a licence to the brand and a written, signed assignment.
- Moral rights and credit
- Deals with attribution and the limits of editing.
- Name and image
- Channel-limited, time-limited use of the ambassador's identity with a tail after the term.
- Paid media
- Optional. Advertising use of the content, including from the ambassador's handle.
- Data protection
- Handling of audience data and of the ambassador's own personal data under Gibraltar's regime.
- Licensing and status
- Business licence details, contractor status, and each party's own tax position.
- Termination and brand safety
- Notice termination plus immediate termination for conduct damaging the brand, with clawback.
Gibraltar compliance checklist
Check the business licence position
A licence issued by the Office of Fair Trading is required to carry on business in Gibraltar under the Fair Trading Act 2023. An ambassador operating as a self-employed business needs to be licensed.
Office of Fair Trading GibraltarMake advertising obviously identifiable
Undisclosed paid endorsement is a misleading commercial practice. Use a clear label at the start of the caption or as a legible on-screen label, in addition to any platform tool.
Put any copyright assignment in writing, signed
Gibraltar follows the English model: the author is first owner and a transfer must be in writing signed by the assignor. Paying for content does not transfer copyright.
Deal with the Gibraltar trade mark register separately
Gibraltar maintains its own trade mark register through Companies House Gibraltar and rights are not automatic from a UK or EU registration. Anyone protecting a personal or product brand locally needs to address it directly.
Companies House Gibraltar — trade marksApply Gibraltar data protection law
Gibraltar has its own data protection regime rather than relying on the UK's. Photographs of identifiable people are personal data, so keep the brand's use inside the licence and deal with the end of the term.
Name the right court
The jurisdiction clause should name the Supreme Court of Gibraltar. Copying an English jurisdiction clause into a local contract is a common and avoidable error.
Sense-check employment status
Status is judged on the substance of the relationship rather than the label. A very controlled, long-running arrangement with mandatory appearances is worth checking before it scales.
How to complete this template
- Enter parties and term. Add the brand and ambassador details, the business licence reference, the handles in scope and the term.
- Set cadence and appearances. Enter minimum posts and stories per month and appearances per year.
- Choose the copyright model. Leave the assignment switch off for a licence, or turn it on for a written assignment the ambassador signs.
- Scope disclosure and image use. Pick the disclosure label, set the channels for image use and the tail after the term.
- Fix money and exclusivity. Add the fee, payment days, product allowance and the exclusivity category if you are using it.
- Sign and keep a copy. Download the DOCX or print to PDF and have both parties sign; keep the signed assignment with your IP records.
Frequently asked questions
Does an ambassador in Gibraltar need a business licence?
If they are carrying on business here, yes — a licence from the Office of Fair Trading is required under the Fair Trading Act 2023. It is easy to overlook when someone is engaged as a self-employed contractor rather than an employee, which is why this template asks for the licence details rather than leaving it unmentioned.
What disclosure should we use?
A clear label such as "Ad" at the start of the caption or as a legible on-screen label, in addition to any platform paid-partnership tool. Undisclosed paid endorsement is a misleading commercial practice, and in a market this size the reputational cost of getting it wrong lands quickly. Brand tags and vague hashtags are not enough.
Do we own the photos if we paid for them?
Not automatically. Gibraltar follows the English position: the creator is the first owner of copyright and a transfer must be in writing signed by the assignor. This template gives you a switch — off keeps ownership with the ambassador and gives you a licence, on includes a signed assignment. Pick one.
Is a UK trade mark automatically protected in Gibraltar?
No. Gibraltar has its own register maintained through Companies House Gibraltar, with its own procedure for extending rights based on a UK registration. If a personal brand or product name matters locally, deal with the Gibraltar register directly rather than assuming a UK or EU mark covers it.
Which law and which courts?
This template uses the law of Gibraltar and the Supreme Court of Gibraltar. Gibraltar's contract law follows English common law, so the substance will look familiar, but copying an English governing-law and jurisdiction clause into a local agreement creates unnecessary argument.
How long should the content licence run?
As long as you will actually use it, and priced accordingly. A perpetual all-media licence attached to a modest monthly fee is where resentment starts. Set a usage term in months and treat paid media and whitelisting as a separate, separately priced permission.
Can we end it if the ambassador causes a problem?
Yes. The template gives immediate termination where public conduct materially damages the brand, a route to require live content to be taken down, and repayment of fees for a period not yet performed. The obligation runs both ways: the brand cannot require unsubstantiated claims.
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Disclaimer
This template and guide are general information about Gibraltar practice, not legal, advertising-compliance or tax advice, and nobody has reviewed your campaign. Licensing and consumer rules change; confirm the current position with the Office of Fair Trading or an adviser before you publish.
