Influencer Collaboration Agreement Template (Gibraltar)
Updated on 13 August 2026
Gibraltar has no dedicated advertising self-regulator of the kind the UK's ASA operates, but its Consumer Protection Act 2011 prohibits unfair and misleading commercial practices, which extends to marketing communications that disguise their commercial intent — the same underlying principle UK and EU influencer disclosure guidance is built on. This template treats disclosure as a contractual obligation rather than an afterthought, and replaces the source document's plain contact-form structure with proper deliverables, a content licence and payment terms.
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Influencer Collaboration Agreement
- Date:
- Brand:
- Creator:
1. Deliverables
The Creator shall produce and publish:
2. Disclosure
The Creator shall disclose the relationship using: , in every piece of content.
3. Fees
The Brand shall pay the Creator .
4. General
This Agreement is governed by the laws of Gibraltar.
For the Brand
Date:
Creator
Date:
Make disclosure a contractual obligation
Consumer protection law prohibits practices that disguise commercial intent. This template requires the creator to disclose the relationship clearly in each piece of content, and gives the brand a right to require a prompt correction if a post goes out without it.
Licence the content, and set the fee
The creator owns what they make unless the agreement transfers ownership. This template grants a defined licence and separates any paid-media use into its own fee line.
Clause-by-clause guide
- Deliverables
- Each piece of content by platform, format and posting window.
- Disclosure
- The wording and placement required in every post.
- Content licence
- Media, territory and duration, with paid-media use priced separately.
- Fees
- The cash fee and any product value provided.
Gibraltar compliance checklist
Consumer protection law is the operative framework in the absence of a dedicated advertising regulator.
Do not disguise commercial intent
The Consumer Protection Act 2011 prohibits unfair and misleading commercial practices, which extends to undisclosed sponsored content.
Consumer law Gibraltar overviewDisclose gifted products the same as cash
A free or discounted product creating a material connection should be disclosed on the same basis as a cash fee.
How to complete the collaboration agreement
- List the deliverables. Record each post by platform and format.
- Confirm the disclosure wording. Agree the exact disclosure to be used.
- Set the fee and licence. Record the fee and the content licence terms.
Frequently asked questions
Does an influencer have to disclose a paid post in Gibraltar?
Consumer protection law prohibits disguising commercial intent, so a clear disclosure is expected even without a dedicated advertising regulator.
Do gifted products need to be disclosed too?
Yes — a free or discounted product creating a material connection should be disclosed the same way as a cash fee.
Who owns the content?
The creator, unless the agreement transfers ownership — grant a defined licence instead.
Is the influencer an employee?
No — an independent contractor controlling how the content is made within the brief.
Who is responsible if a disclosure is missed?
Both the creator and the brand can be exposed under consumer protection law. Put the disclosure obligation on the creator in the agreement and give the brand a right to require a prompt correction if a post is published without it.
Related templates
Disclaimer
This template and guide are for general information only. They are not legal advice, and no Gibraltar-qualified lawyer has reviewed or approved them.
