Brand Collaboration Proposal Template (Malta)

Updated on 22 August 2026

A brand collaboration proposal is a pitch. A creator, agency or partner brand uses it to set out who they reach, what they would make, when, on what terms and for how much, so the brand can decide before anyone drafts a contract. A good one shortens the negotiation that follows, because the awkward questions about usage rights, exclusivity and payment are answered up front.

The design point that matters most is that a proposal must not accidentally become a contract. Malta is a mixed jurisdiction with a codified law of obligations, and an offer that is accepted can bind — so a document that says it is not binding and then ends in a mutual signature block is inviting an argument. This version states clearly that the terms are indicative and subject to a written agreement, and ends with an acknowledgement of receipt. It also fixes the source's other faults: a section duplicated across two pages, a compensation heading with nothing under it, and disclosure reduced to a vague promise.

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Brand Collaboration Proposal — Indicative, Not Binding

Date:
Prepared for:: —
Prepared by:: —
VAT number:
Pricing held until:

1. Status of this Proposal

This document is a proposal for discussion. The terms in it are indicative and subject to a separate written agreement signed by both parties. It is not an offer capable of acceptance, and neither party is under any obligation to proceed. The date above indicates how long will hold the pricing; it is not a deadline for acceptance.

2. About

Platforms and handles in scope:

OptionalAudience and reach sectionInclude your platform figures and their source.

3. Audience and Reach

Followers / subscribers:
Average reach or views per post:
Engagement rate:
Share of audience in Malta:
Maltese / English split:
Source of figures:

The figures above come from the source stated and are accurate as at that date. They are aggregate figures only. The audience is organic: no followers, views or engagement have been purchased.

4. Objectives and Deliverables

Objectives:

Proposed deliverables:

Content would be produced in 's own style and voice, within brand guidelines supplied in advance. One round of factual and compliance comments is included; further rounds would be agreed separately.

5. Timeline

6. Fee and VAT

Production fee:
Payment stages:
VAT status:

OptionalExpenses lineInclude pre-approved travel or production costs.

7. Usage Rights

Proposed copyright position: . Any transfer of rights would be recorded in the signed agreement, in writing.

The fee above covers publication on the creator's own channels and reposting by on its own organic channels for months from first publication, with credit.

OptionalPaid media optionOffer advertising use of the content as a priced add-on.

OptionalExclusivity optionOffer a category exclusivity window as a priced add-on.

8. Advertising Disclosure

Every item of paid content would clearly identify its commercial intent. The proposed label is , placed at the start of the caption or as a legible on-screen label, in addition to any platform paid-partnership tool. The creator would make only claims that has confirmed in writing it can substantiate, and only about products actually used.

9. Confidentiality and Next Steps

Each party would keep the other's non-public information — including unlaunched products, campaign plans and pricing — confidential while the parties are in discussion, and would not share this proposal outside its own organisation without consent.

Feedback on deliverables, timing, fee and rights.
Agreement on any changes, in writing.
A signed collaboration or ambassador agreement covering deliverables, disclosure, rights, payment and termination.
Production begins once the agreement is signed and any first payment is received.

10. Acknowledgement of Receipt

Signing below confirms only that has received this proposal and is willing to continue the discussion. It is not acceptance of the terms and creates no obligation.

Received for {{brand_name}} by

Date received:

Indicative and not binding, stated properly

This proposal states that the terms are indicative and subject to a separate written agreement signed by both parties, avoids the language of offer and acceptance, and ends with an acknowledgement of receipt rather than a counter-signature. The validity date tells the brand how long the pricing is held; it is not an option to exercise.

If the brand wants to proceed, the next document is a collaboration or ambassador agreement, both linked from this page. Keeping the pitch and the contract separate is better for both sides than a hybrid that reads as either.

Audience data for a small bilingual market

In a market of Malta's size, raw follower counts mislead in both directions. A creator with a modest following can reach a very large share of the local adult population; a creator with a big following may reach mostly people outside the country. So the useful figures are reach, engagement rate, the share of the audience actually in Malta, and the Maltese-English split — because a brand planning Maltese-language activity needs to know whether your audience will engage with it.

This template treats both splits as first-class fields, along with the source and date of the figures, and includes a statement that the audience is organic and no engagement has been purchased. Keep the data aggregated: individual-level follower data raises GDPR questions that do not belong in a pitch.

Price the rights, and state VAT

Most creator disputes are about usage rather than production. A brand that pays for two posts and then runs them as advertising for a year has taken something the fee never covered. Set out organic posting, the brand's right to repost, paid media and whitelisting, and exclusivity as four separate lines with their own durations.

Two Maltese practicalities belong here too. Copyright stays with the creator unless the agreement records a transfer, so say whether the brand is buying a licence or ownership. And VAT needs an express position with a proper invoice — a brand's finance team will ask before anyone signs, and in a small market that delay is usually the whole reason a campaign slips.

Disclosure agreed at pitch stage

Malta applies the EU unfair commercial practices framework through the Consumer Affairs Act, enforced by the MCCAA, and content that hides its commercial intent is a misleading practice. Leaving disclosure to a vague promise is what a brand's compliance reviewer sends back.

So this template names the label the creator will use and where it will appear, and confirms the creator will only make claims the brand can substantiate. That protects the creator and tells the brand what evidence it will need to supply.

Section-by-section guide

Status of this proposal: The non-binding statement up front, plus how long the pricing is held.
About the creator: Positioning, content focus and the platforms in scope.
Audience and reach: Optional. Followers, reach, engagement, the share in Malta and the language split, with the source of the figures.
Objectives: What the collaboration is for, as outcomes the brand recognises.
Proposed deliverables: Format, platform, quantity and language — what the fee is priced against.
Timeline: Production, approval, publication and reporting dates.
Fee, VAT and expenses: The production fee, payment stages, VAT position and any pre-approved costs.
Usage rights: Organic use, brand reposting and paid media priced separately, with the ownership position indicated.
Exclusivity: Optional. The category and window offered, priced for a small market.
Advertising disclosure: The label and placement the creator will use, agreed before anyone commits.
Confidentiality: Keeps unlaunched campaign information private during discussions.
Next steps and acknowledgement: Names the contract that would follow and confirms receipt rather than acceptance.

Points to get right before you send it

Keep the document clearly non-binding
Say it is indicative and subject to a signed agreement, avoid offer-and-acceptance language, and use an acknowledgement of receipt rather than a mutual signature block.
Name the disclosure label and placement
Malta applies the EU unfair commercial practices framework through the Consumer Affairs Act, enforced by the MCCAA. Content that hides its commercial intent is a misleading practice, so specify the label rather than promising compliance in general terms.
MCCAA — Office for Consumer Affairs
Give both audience splits
State the share of your audience actually in Malta and the Maltese-English language split. In a market this size those two numbers decide whether the pitch makes sense at all.
Indicate the copyright position
Copyright stays with the creator unless the agreement records a transfer. Say whether the brand is expected to take ownership or a licence so the contract matches the expectation.
State the VAT position
Say whether you are VAT-registered and whether the fee is inclusive or exclusive, and note that a proper invoice will follow.
Price exclusivity realistically
In a small market, agreeing not to promote a competing category can remove a large share of the work available to you. Treat it as a separate priced item with a defined category and window.
Keep audience data aggregated
Share reach and demographics at aggregate level; individual-level data about followers raises GDPR questions that do not belong in a pitch.

How to complete this proposal

Fill in the parties and dates. Add your details, the brand and contact you are pitching, the date and how long the pricing holds.
Add your audience numbers. Enter reach, engagement, the share in Malta and the language split, and name the source and date.
List deliverables and timeline. State format, platform, quantity and language, then production, approval and publication dates.
Price production and rights separately. Enter the fee, payment stages, VAT position, usage term and any paid media or exclusivity.
Set the disclosure. Choose the label and placement you will use on every item of paid content.
Send it as a PDF or DOCX. Download, check the non-binding wording is intact, and send it with a short covering note naming the next step.

Frequently asked questions

Is a brand collaboration proposal legally binding?

This one is drafted not to be. It states that the terms are indicative and subject to a separate written agreement, avoids offer-and-acceptance language, and ends with an acknowledgement of receipt rather than a mutual signature. Be careful with templates that declare themselves non-binding and then include a counter-signature block — in a codified system an accepted offer can bind, and that combination is what arguments are built on.

Which audience figures matter most here?

The share of your audience actually in Malta, and the Maltese-English language split. A modest following that covers a large slice of the local adult population is a stronger proposition than a big following that mostly cannot buy from the brand, and a brand planning Maltese-language activity needs to know whether your audience engages with it. Give both numbers with their source and date.

Should I put my rate in the proposal?

Usually yes, split into production, usage and any exclusivity, with the VAT position stated. A pitch without numbers invites the brand to anchor first, and a single all-in figure invites them to negotiate it down without giving anything up.

How should I price exclusivity in Malta?

Higher than the same window would cost in a large market. Agreeing not to promote a competing category here can mean declining a significant share of the work actually available to you, so define the category tightly, set a specific window, and charge for it separately rather than including it as a courtesy.

Who owns the content if the brand says yes?

You do, unless the agreement that follows records a transfer — paying for content does not move copyright by itself. Indicate in the proposal whether you are offering a licence or a transfer so the brand's expectation matches the contract that gets drafted.

Do I need to mention disclosure if the brand has not raised it?

Yes, and it works in your favour. Content that hides its commercial intent is a misleading practice under the framework the MCCAA enforces, and the brand carries exposure as well as you. A proposal that already names the label and placement looks professional and clears a predictable obstacle.

What about VAT?

State it in the proposal. Say whether you are VAT-registered, whether the fee is inclusive or exclusive, and that a proper invoice will follow. In a small market the most common cause of a campaign slipping is not the creative — it is an invoice a finance team cannot process.

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Disclaimer

This template and guide are general information about Maltese practice, not legal, advertising-compliance or tax advice, and nobody has reviewed your pitch. The document is designed to be non-binding; if you edit it, take care not to turn it into an offer capable of acceptance.