Influencer Collaboration Agreement Template (Malta)
Updated on 13 August 2026
In November 2024, the Malta Competition and Consumer Affairs Authority issued specific guidelines on influencer marketing and consumer rights, setting out how commercial relationships must be disclosed under the Consumer Affairs Act, in line with the EU's Unfair Commercial Practices Directive. The guidelines are notably specific: influencers must use explicit labels such as 'advert' or 'advertising', disclosures must be prominent and readable from the first screen, and merely tagging the brand or mentioning the relationship verbally is not enough on its own.
This template makes that MCCAA standard a contractual obligation rather than something left to the creator's judgement, and replaces the source document's plain contact-form structure with proper deliverables, a content licence and payment terms.
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Influencer Collaboration Agreement
- Date:
- Brand:
- Creator:
1. Deliverables
The Creator shall produce and publish:
2. Disclosure
The Creator shall disclose the relationship using the explicit label , together with the platform's own paid-partnership or sponsored tool, placed prominently and visible from the first screen of each piece of content — not by tagging the Brand alone or by verbal mention only.
3. Fees
The Brand shall pay the Creator .
4. General
This Agreement is governed by the laws of Malta.
For the Brand
Date:
Creator
Date:
Meet the MCCAA's specific disclosure standard
The guidelines require explicit labels — 'advert' or 'advertising' — combined with the platform's own paid-partnership or sponsored tools, placed prominently and readable from the first screen. A verbal mention alone, or simply tagging the brand's account, does not meet the standard. This template writes that requirement directly into the disclosure clause.
Licence the content, and set the fee
The creator owns what they make unless the agreement transfers ownership. This template grants a defined licence and separates any paid-media use into its own fee line.
Clause-by-clause guide
- Deliverables
- Each piece of content by platform, format and posting window.
- Disclosure
- Explicit labelling plus the platform's paid-partnership tool, prominent and visible from the first screen.
- Content licence
- Media, territory and duration, with paid-media use priced separately.
- Fees
- The cash fee and any product value provided.
Malta compliance checklist
The MCCAA's 2024 guidelines are specific about what counts as adequate disclosure.
Use explicit labels, not just a tag or a verbal mention
Influencers must clearly disclose commercial relationships using explicit labels such as 'advert' or 'advertising'; verbal disclosure or merely tagging the brand is insufficient.
MCCAA — Influencer Marketing and Consumer Rights guidelinesMake the disclosure prominent and visible immediately
Disclosures must be prominently placed, readable, and visible from the first screen — not buried after a 'read more' or several lines of text.
Also use the platform's own disclosure tools
Use platform features such as 'paid partnership' or 'sponsored' labels alongside the explicit text label, not instead of it.
How to complete the collaboration agreement
- List the deliverables. Record each post by platform and format.
- Confirm the disclosure wording and placement. Agree the explicit label and platform tool to be used, visible from the first screen.
- Set the fee and licence. Record the fee and the content licence terms.
Frequently asked questions
Is tagging the brand enough to disclose a sponsored post in Malta?
No — the MCCAA's guidelines are explicit that tagging alone, or a verbal mention, does not meet the disclosure standard. An explicit label such as 'advert' or 'advertising' is required, alongside the platform's own paid-partnership tool.
Where does the disclosure need to appear?
Prominently, and visible from the first screen — not after a 'read more' or buried several lines into a caption.
Do gifted products need to be disclosed too?
Yes — a free or discounted product creating a material connection should be disclosed on the same basis as a cash fee.
Who owns the content?
The creator, unless the agreement transfers ownership — grant a defined licence instead.
Is the influencer an employee?
No — an independent contractor controlling how the content is made within the brief.
Related templates
Disclaimer
This template and guide are for general information only. They are not legal advice, and no Maltese-qualified lawyer has reviewed or approved them.
