Influencer Collaboration Agreement Template (Canada)
Updated on August 15, 2026
An influencer collaboration agreement sets out what the brand and the creator actually agree to: what content, on which platforms, by when, for what fee, who can reuse it afterward, and how the commercial relationship gets disclosed. Two frameworks apply together in Canada: the Competition Bureau enforces the federal Competition Act against undisclosed material connections as false or misleading representations, and Ad Standards Canada, the industry self-regulatory body, published updated Influencer Marketing Disclosure Guidelines in October 2025.
Those October 2025 guidelines name a standalone #Ad — used on its own, not buried among other hashtags — as the gold standard disclosure, precisely because it's immediately understood by viewers without decoding a string of tags.
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Influencer Collaboration Agreement
- Date:
- Brand:
- Creator:
- ,
1. Content
The creator will produce and post:
2. Disclosure
The creator will disclose the collaboration on every post using , placed as a standalone tag and not buried among other hashtags or in the bio.
3. Fee
The brand will pay the creator .
4. General
This agreement is governed by the laws of Canada and the applicable province.
Brand
Date:
Creator
Date:
A material connection covers more than payment
The Competition Bureau defines a material connection as any relationship between an influencer and a company that could affect how consumers perceive the influencer's independence — free products, discounts, or even business or family ties all count, not just a cash fee.
#Ad alone is the gold standard, not #Ad buried in a hashtag list
Ad Standards' 2025 guidelines specifically call out disclosures hidden in long captions, grouped hashtags, or a profile bio as insufficient — the standalone #Ad hashtag, not combined with other words, is the clearest form of disclosure.
What each part of the agreement does
- Parties and creator details
- The brand, the creator, and their platform accounts.
- Content
- Each post by platform, format and deadline.
- Disclosure
- Wording and placement, matching Ad Standards' guidelines.
- Content licence
- Media, territory and term of the brand's reuse rights.
Legal requirements in Canada
The Competition Act and Ad Standards' Influencer Marketing Disclosure Guidelines both require clear disclosure of a material connection.
Disclose any material connection clearly
Failing to clearly disclose a material connection with a company whose products or services are promoted may be considered false or misleading under the Competition Act.
Competition Bureau — Deceptive Marketing Practices Digest, Volume 4Use a standalone disclosure, not one buried in hashtags
Ad Standards' October 2025 guidelines name a standalone #Ad — used on its own, not combined with other words or buried in a hashtag group or bio — as the gold standard.
How to complete the collaboration agreement
- Fill in the creator's details. Name, platform accounts and audience statistics.
- List the content. Each post by platform, format and deadline.
- Confirm the disclosure. Agree the exact wording and placement — standalone #Ad, not buried in a tag list.
Frequently asked questions
Does an influencer have to disclose a paid post in Canada?
Yes — failing to disclose a material connection clearly may be considered false or misleading under the Competition Act, and Ad Standards' guidelines require the disclosure to be prominent, not buried.
Do free products need to be disclosed too?
Yes — a material connection covers free products, discounts and other benefits, not just a cash fee.
Do I need to declare free products to the CRA?
If the brand expects a post in exchange, the fair market value of the product is generally treated as taxable income.
Who owns the content created?
The creator, unless the contract assigns the rights. The brand usually receives only a licence.
Is the influencer an employee of the brand?
No — a creator working under a collaboration agreement is generally an independent contractor, responsible for their own tax obligations.
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Disclaimer
This template and guide are for general information only and are not legal or tax advice.
