Australian Business Name Generator
Generate unique business name ideas for your Australian business, ABN, or startup. Free, instant, no sign-up required.
Name style
Creativity
Generate unique business name ideas for your Australian business, ABN, or startup. Free, instant, no sign-up required.
Before you commit to a name, check it's available to register.
Check availability — ASIC Business Name RegisterNow make your logo
Turn your new name into a professional logo — free, no account needed.
Create a free logo →Your business name is your first impression in one of the world's most competitive startup markets. Whether you're registering an Australian business name with ASIC, setting up a Pty Ltd, or launching a sole trader operation, the right name needs to be distinctive, searchable, and available across ASIC, ABN Lookup, and your preferred domain.
How to generate a business name
- 1
Enter your keyword
Type a word describing your business, niche, or brand personality. One or two words work best.
- 2
Choose name styles
Pick from Brandable (invented words), Compound (merged words), Evocative (feeling-based), or Real word (dictionary names).
- 3
Adjust creativity
Move toward Wild for unexpected, standout names — ideal for consumer brands. Keep it Conservative for professional services.
- 4
Save your shortlist
Bookmark names to your saved panel. Stored in your browser — no account required.
- 5
Check ASIC availability
Search your top picks on the ASIC Business Name Register and check .com.au domain availability.
Tips for choosing a great business name
- →Check the ASIC Business Name Register and the ABN Lookup before settling on a name — both are free and cover registered business names nationally.
- →A Pty Ltd company name is automatically registered as a business name — but you still need to check availability before ASIC will accept it.
- →Consider your .com.au domain alongside your business name — Australians trust .com.au for local businesses, and auDA (the .au registry) requires an ABN or ACN to register one.
- →IP Australia (ipaustralia.gov.au) is the right place to check and register a trademark — brand name protection in Australia costs from $330 per class.
Frequently asked questions
Do I need to register my business name in Australia?
Yes, if you're trading under any name other than your own legal name you must register it as a business name with ASIC. Registration is done through the Australian Business Register (ABR) and costs from $44. Pty Ltd companies are automatically granted a business name matching their company name.
What makes a business name unavailable in Australia?
ASIC will refuse a name that is identical or nearly identical to an existing registered business name or company name, or that contains words suggesting government connection (e.g. "Australian Government") or restricted terms (e.g. "Bank", "University").
Can two businesses have the same name in Australia?
Not at the national level — ASIC maintains a single national register, unlike the US where state-level duplication is possible. However, a business name registration doesn't prevent someone else from trademarking a similar name, so trademark registration is a separate step worth considering.
Ready to build your brand? Use our free Australian logo maker to create a professional logo to match your new business name — no design skills or account required.