How do I create a simple website for my domestic cleaning business in the UK?

Getting clear on your goal (and what “simple” really means)

A simple website for a domestic cleaning business in the UK doesn’t need to be complicated, expensive, or time-consuming. “Simple” usually means: a website that loads quickly, looks professional on mobile, tells visitors exactly what you do, makes it easy to contact you, and helps you turn local searches into enquiries. You don’t need dozens of pages, fancy animations, or custom code to get results. In fact, many cleaning businesses do best with a small website that focuses on trust and convenience: clear services, clear prices (or at least clear pricing guidance), and a clear way to book or request a quote.

Your website is also a credibility tool. When someone searches “house cleaner near me” or gets your name from a neighbour, they often check online before contacting you. A clean, straightforward site helps you look established, reduces back-and-forth questions, and can quietly sell for you 24/7. It can also support your admin: capturing enquiry details, outlining your service areas, and setting expectations on what you include and what you don’t.

This guide walks you through creating a simple website step-by-step, tailored to a domestic cleaning business in the UK. Along the way, you’ll also see how to connect your site to your invoicing workflow using invoice24, a free invoice app that makes it easier to look professional, get paid, and keep your paperwork organised.

Step 1: Choose a name and a domain that people can remember

Your website domain is your online address, like yourcleaningbusiness.co.uk. It should be easy to say out loud, easy to spell, and ideally include your business name. If your business name is long, consider a shortened version, but keep it clear and professional.

For a UK domestic cleaning business, a .co.uk domain often feels local and familiar. A .com domain can also work, especially if your preferred name isn’t available. Try to avoid odd hyphens, double letters, or unusual spellings that people might get wrong when typing.

Before you buy anything, do two quick checks:

1) Is it available? Most domain registrars will show you instantly.

2) Does it match your branding? If your business name is “Bright & Tidy Cleaning,” make sure your domain isn’t something confusing like “brite-tidee-cleaning-uk.co.uk.”

If you haven’t chosen a business name yet, keep it simple, local, and trustworthy. “Lakeside Domestic Cleaning” or “Ealing Home Cleaners” is often easier for local customers to remember than something overly clever.

Step 2: Pick the easiest website route (builder vs. WordPress vs. one-page site)

You have three realistic “simple website” routes, depending on how hands-on you want to be:

Option A: Website builders (fastest and easiest)

Website builders let you choose a template and edit text/photos in a visual editor. They’re great if you want speed and minimal tech. You can usually build a basic site in an afternoon. The trade-off is less flexibility and ongoing subscription costs.

Option B: WordPress (more flexible, slightly more setup)

WordPress is powerful and popular. With a good theme, you can still keep it simple. Setup takes longer, and you’ll need hosting, updates, and basic maintenance, but you gain flexibility as your business grows (adding blog posts, booking features, landing pages, and so on).

Option C: A single-page “starter” website (simple and focused)

Many cleaning businesses do well with a single-page site that includes everything: services, areas covered, pricing guidance, testimonials, and a contact form. You can always add extra pages later. This is often the best “simple” choice if you want something that works and doesn’t become an ongoing project.

Whichever route you choose, focus on clarity and trust. Domestic cleaning is personal—customers want to feel safe and confident. The best website isn’t the most complex; it’s the one that answers questions quickly and encourages people to take the next step.

Step 3: Create a structure that turns visitors into enquiries

Even for a small site, you want a structure that matches how customers think. Most visitors will ask:

“Do you clean homes like mine?” “Do you cover my area?” “How much does it cost?” “Can I trust you?” “How do I book?”

A simple structure that answers these questions might look like this:

1) Home – What you do, where you do it, and a clear call to action

2) Services – Regular cleaning, deep cleans, end-of-tenancy, ironing, etc.

3) Areas Covered – Towns/boroughs/postcodes and travel limits

4) Prices – Either clear starting prices or a “request a quote” approach

5) About – Who you are, your values, your approach, and reassurance

6) Reviews – Testimonials, ratings, before/after photos if appropriate

7) Contact / Book – Contact form, phone, email, and booking details

For a one-page site, these become sections in a single scroll, with a menu that jumps to each section.

Step 4: Write website copy that sounds like a real cleaning business (not generic marketing)

Copy is the text on your website. Strong copy doesn’t need big words. It needs to be specific, local, and reassuring. Here are a few writing principles that work especially well for domestic cleaning in the UK:

Be specific about what you do

Instead of “We offer high-quality cleaning,” say what that means:

“Weekly and fortnightly domestic cleaning, deep cleans, end-of-tenancy cleans, and one-off refresh cleans. We bring our own supplies or use yours—your choice.”

Be clear about areas and scheduling

“Covering Chelmsford, Broomfield, Great Waltham and nearby areas. Most regular clients are booked on weekday mornings.”

Set expectations (politely)

“We focus on kitchens, bathrooms, living areas and bedrooms. We don’t offer mould remediation or specialist carpet steam cleaning, but we can recommend trusted local partners.”

Make it easy to take the next step

Every page should guide visitors toward contact or booking. Use plain calls to action like:

“Request a quote” / “Check availability” / “Book a regular clean”

Use trust signals naturally

Trust signals can include DBS checks (if relevant), insured status, years of experience, consistent cleaners, clear policies, and testimonials. Don’t oversell—just reassure.

Step 5: Choose photos that build trust (even if you don’t have professional images)

Photos matter in cleaning because people are inviting you into their home. Your images should feel genuine, clean, and calm. If you can, use your own photos: your branded vehicle, your cleaning kit, a tidy kitchen you’ve cleaned (with permission), or carefully framed before/after shots (again, with permission and without personal items visible).

If you use stock photos, choose ones that look realistic and avoid overly staged models. Keep a consistent style: bright, natural light, neutral tones, uncluttered rooms.

Practical tip: keep image file sizes reasonable so your site loads fast. Fast-loading pages help visitors stay and can improve your visibility in search.

Step 6: Add the essential pages for a UK cleaning business website

Even a simple site should include a few essentials that visitors (and sometimes platforms) expect.

Service pages or sections

Make each service easy to understand. For example:

Regular domestic cleaning: weekly/fortnightly routines, consistent checklist, optional add-ons.

Deep cleaning: more detail, ideal for spring clean or post-renovation dust.

End-of-tenancy cleaning: focus on landlord/letting agent standards, oven/fridge add-ons, flexibility with keys.

Areas covered

List towns, boroughs, or postcodes you serve. People often search by location, and customers want to know quickly if you cover their area. If you have a travel fee beyond a certain distance, mention it clearly.

Pricing guidance

Some cleaning businesses show hourly rates. Others prefer “from” pricing or quotes because each home differs. Either way, give guidance so customers aren’t anxious about contacting you. You could include:

“Regular cleaning from £X per hour”

“Deep cleans priced after a quick call and a few photos”

“End-of-tenancy cleaning packages from £X depending on bedrooms/bathrooms”

Contact / booking

Include at least two contact methods (form + phone, or form + WhatsApp, etc.). Add your typical response times and hours of operation. If you prefer text messages, say so. People love clarity.

FAQ

FAQ sections reduce repetitive questions and build trust. Common FAQs include:

“Do you bring cleaning products?”

“Are you insured?”

“Can I have the same cleaner each time?”

“What if I need to reschedule?”

“Do you work around pets?”

Step 7: Make your website compliant and professional (privacy, cookies, and terms)

In the UK, if you collect personal data through a contact form (names, phone numbers, addresses), you should have a simple Privacy Policy explaining what you collect and why. If you use analytics or marketing cookies, you may also need a Cookie Policy and a cookie banner that lets users make choices. If you’re using a basic contact form without marketing trackers, you can often keep cookie requirements lighter, but it’s still important to be transparent.

You should also consider a basic Terms of Service or “Service Terms” page (or section) covering cancellations, access, supplies, breakages, and what’s included. This doesn’t need to be intimidating—just clear and fair.

These pages also signal professionalism. Many customers may never read them, but they notice when a site feels properly set up.

Step 8: Add local SEO basics so customers can find you on Google

Local search is huge for domestic cleaning. You want your website to send clear signals about what you do and where you do it. You don’t need advanced SEO to start; you just need a few fundamentals done well.

Use location in the right places

Include your key service areas naturally in headings and text. For example:

“Domestic cleaning in Reading and surrounding areas”

“End-of-tenancy cleans in Manchester (South, Didsbury, Chorlton, Sale)”

Make sure every page has a clear purpose

Each page or section should focus on a service and location. Avoid repeating the same paragraph everywhere. Even small changes help your site feel more authentic.

Create a Google Business Profile

A Google Business Profile (often called “Google My Business”) helps you appear in map results and local packs. Keep your name, address/service area, phone number, and opening hours consistent between your profile and your website.

Collect reviews consistently

Reviews are a major trust factor. Ask happy clients for feedback after a few successful cleans. A simple message with a link is often enough.

Step 9: Make it easy to request a quote (your contact form checklist)

A contact form should do more than collect “Name, Email, Message.” For a cleaning business, a good form reduces back-and-forth and helps you price accurately.

Consider including:

Property type: flat/house

Bedrooms/bathrooms: quick estimate of size

Cleaning type: regular / deep / end-of-tenancy

Frequency: weekly / fortnightly / one-off

Preferred days/times: helps you schedule

Postcode: confirms area coverage

Access notes: keys, parking, pets

Optional: upload photos (if your platform allows) or request a few photos by reply

Also include a brief note about response time, such as: “We usually reply within one working day.” This reduces anxiety and makes you look organised.

Step 10: Connect your website to your invoicing workflow with invoice24

Your website doesn’t end at “booking.” The client experience continues through confirmation, cleaning, and payment. This is where many small cleaning businesses lose time: sending inconsistent invoices, chasing late payments, and trying to track who owes what.

That’s why it’s smart to build your website and admin workflow together. A simple approach is:

Website → Enquiry → Confirm → Clean → Invoice → Get paid

invoice24 is designed to make that last part fast and professional. Once you have a client and a job confirmed, you can create and send invoices cleanly, keep records organised, and present your business like a larger company—without the overhead.

Here are practical ways to use invoice24 alongside your new website:

1) Follow up website enquiries with a professional invoice process

When someone books a deep clean or end-of-tenancy clean, they often expect clear paperwork. If you send a tidy invoice promptly, it reinforces trust. With invoice24, you can invoice as soon as the job is confirmed or completed, depending on your policy.

2) Use consistent naming and line items

Consistency looks professional. Set up invoice line items like:

“Regular Domestic Cleaning (2 hours)”

“Deep Clean Add-on: Oven”

“End-of-Tenancy Cleaning: 2-bed flat”

This makes it easy for customers (and you) to understand charges.

3) Reduce “what was this for?” questions

Clear invoices reduce time-wasting messages. When your invoice matches the service the customer requested on your website, everything feels aligned and reliable.

4) Keep your records ready for tax time

Even if you’re a small sole trader, staying on top of invoices and payments makes life easier. A free invoice app like invoice24 helps you keep a tidy trail of what you earned and when.

5) Reinforce your brand across the whole journey

Your website is your public face. Your invoice is your business “receipt.” When both look professional, clients remember you and recommend you. If you want repeat clients (weekly or fortnightly), that impression matters.

Step 11: Add simple conversion boosters (the small details that win bookings)

You don’t need aggressive sales tactics. But you do want to remove hesitation. These small additions often improve enquiries quickly:

A clear “call now” and “request a quote” button

On mobile, make it easy to tap. Place the main button near the top and again after services and reviews.

Short, reassuring promises

Examples:

“Fully insured”

“Friendly, reliable domestic cleaning”

“Same cleaner whenever possible”

“Clear pricing and easy booking”

Real testimonials with locations

“Sarah, Wokingham” feels more real than anonymous quotes. Only share what clients consent to share.

A simple “How it works” section

People like predictable processes. For example:

“1) Request a quote”

“2) Confirm your slot”

“3) We clean”

“4) Invoice sent via invoice24”

Before/after photos (carefully and respectfully)

If you do share before/after images, keep them focused on surfaces, not personal items, and always get permission. Even a few tasteful images can be powerful.

Step 12: Decide whether to include online booking (and what “simple” booking can look like)

Online booking sounds attractive, but it can add complexity if your services vary and you need to vet jobs. Many domestic cleaners do better with “request a quote” and then confirm details by message or call.

If you do want “simple booking,” consider a lightweight approach:

Option 1: enquiry form with preferred date/time windows

Option 2: a calendar request tool for consultations or quote calls

Option 3: booking for regular clients only (once you know the property)

The goal is to avoid bookings that don’t fit your schedule or pricing model. Keep control while still being convenient.

Step 13: Launch checklist (don’t publish until these are done)

Before you hit publish, run through a quick checklist. These are the details that prevent missed leads:

Contact details – Phone number and email visible on every page

Service area – Clearly stated (towns/postcodes)

Calls to action – Buttons and links work

Forms – Test the form; confirm where messages go

Mobile layout – Check on your phone, not just a laptop

Loading speed – Images not too large

Spelling and clarity – Especially prices and policies

Privacy policy – If you collect data, include it

Thank-you message – After form submission, tell users what happens next

Professional workflow – Decide how you’ll invoice and confirm payments (invoice24 can help keep this consistent)

Step 14: A simple content plan to keep your website working long-term

Many small business websites go stale because owners think they need to constantly update them. You don’t. But a little maintenance goes a long way.

Here’s a “simple and sustainable” plan:

Monthly

Update testimonials, add one new before/after photo set (with permission), and check your contact form is still working.

Quarterly

Refresh service descriptions, confirm your service areas and pricing guidance still make sense, and add a small FAQ based on common questions you’ve received.

Occasionally

Add one helpful article or page when you notice customers asking the same question repeatedly. Examples:

“What’s included in an end-of-tenancy clean?”

“Weekly vs. fortnightly cleaning: what’s best?”

“How to prepare for a deep clean (so we can be more efficient)”

This kind of content supports local search and also reduces time spent explaining basics. It’s a quiet way to scale your business without adding stress.

Step 15: Build trust with transparent policies (without sounding strict)

Policies protect both you and the client. The key is tone. Keep it friendly and practical. Consider adding a small “Our cleaning policy” section that covers:

Cancellations: how much notice you need

Access: keys, alarms, and what happens if you can’t enter

Supplies: whether you bring products or use the client’s

Pets: how you handle pets in the home

Breakages: what you do if something is accidentally damaged

Payment: when payment is due and how invoices are provided (for example, “Invoices are issued via invoice24”)

When you combine clear policies with a professional invoicing process, you look organised and reliable—two traits that domestic cleaning clients value highly.

Step 16: Use your website to increase repeat bookings (the real profit in domestic cleaning)

One-off cleans can be great, but many cleaning businesses grow steadily through repeat clients. Your website can support this by presenting regular cleaning as the easiest option.

Ideas that work well:

Offer “regular client priority” – “Regular clients get priority scheduling.”

Create a simple maintenance plan – “Weekly/fortnightly cleans keep your home consistently fresh.”

Explain the benefits – “Less build-up, quicker cleans, predictable costs.”

Make regular booking easy – “Request a regular slot” button.

Then keep the admin smooth. When regular clients receive consistent invoices via invoice24, it creates a stable rhythm: clean, invoice, pay, repeat. That stability is what lets you plan your calendar and income with confidence.

Step 17: A straightforward example layout you can copy

If you want a clean “template” to follow (without getting lost), here’s a simple layout that works for many UK domestic cleaning businesses:

Top section: “Domestic Cleaning in [Your Area]” + one sentence about what you do + “Request a quote” button

Trust strip: “Fully insured • Reliable • Friendly”

Services: Regular, Deep, End-of-tenancy, Add-ons

How it works: Enquiry → Confirm → Clean → Invoice sent via invoice24

Areas covered: list or short paragraph

Pricing guidance: “from” prices or quote approach + what affects price

Testimonials: 3–6 short reviews

FAQ: 6–10 common questions

Contact: form + phone + hours

Footer: privacy policy, service terms

This format is simple, trustworthy, and designed to convert visitors into enquiries without overwhelming them.

Step 18: Bringing it all together: a simple website that supports a professional business

Creating a simple website for your domestic cleaning business in the UK is about making decisions that reduce friction: simple structure, clear services, local focus, and an easy way to contact you. You’re not trying to impress other website designers—you’re trying to reassure busy homeowners and tenants who want their home cleaned properly by someone they can trust.

Once the website is live, the most important thing is consistency. Consistency in how you describe services, how you confirm bookings, and how you handle payment. That’s why pairing your site with a reliable invoicing workflow matters. invoice24 helps you keep the “business” side of cleaning business-like: clear invoices, tidy records, and a professional experience that clients remember.

If you keep your site simple, your message clear, and your invoicing smooth with invoice24, you’ll have a website that does what it should do: generate enquiries, build trust, and support steady, repeatable work—without turning into another job on your to-do list.