How to start a cleaning business in the UK

How to Start a Cleaning Business in the UK Starting a cleaning business in the UK is one of the most accessible pathways into self-employment. With low start-up costs, flexible working hours, and consistent demand across both residential and commercial sectors, it’s a venture that offers strong earning potential for beginners and seasoned entrepreneurs alike. Whether you want to operate as a solo cleaner or plan to grow into a multi-staff operation, getting the foundations right is key. 1. Decide on Your Services and Niche The cleaning industry is broad, so begin by choosing the services you'll offer. Many businesses start with domestic cleaning, end-of-tenancy cleans, carpet or upholstery cleaning, or commercial office cleaning. Niching down helps you stand out—eco-friendly cleaning, Airbnb changeovers, specialist deep cleaning, or construction cleans are all fast-growing areas. Clear service packages also make pricing simpler for both you and your clients. 2. Register Your Business Next, decide whether to register as a sole trader or a limited company. Most new cleaners begin as sole traders due to the simple setup process and lower administrative burden. Registering with HMRC ensures you’re compliant for tax purposes, and keeping accurate records from day one will save you major headaches later. If you plan to scale quickly, hiring staff or seeking contracts with larger organisations, a limited company structure may be more appropriate. 3. Get the Right Insurance Insurance is essential in the cleaning industry. At minimum, you’ll need public liability insurance to cover accidental damage or injury. If you’re handling keys, cleaning expensive items, or working in commercial settings, additional coverage such as key-holder insurance or employer’s liability (if you hire staff) may be required. Clients take you more seriously when you demonstrate you’re fully protected. 4. Gather Equipment and Supplies One of the biggest advantages of a cleaning business is the low start-up cost. Basic supplies include vacuums, mop systems, microfibre cloths, cleaning agents, protective gloves, and storage caddies. Consider whether you’ll provide equipment or expect clients to supply their own—both models are common in the UK. If you position yourself as eco-friendly, invest in non-toxic products and reusable materials. 5. Set Your Pricing Pricing can vary based on location, competition, and service type. Many cleaners charge hourly rates for domestic work and fixed quotes for deep cleans or commercial jobs. Research local competitors to understand the going rates and consider how your niche or experience justifies your price point. Transparent pricing builds trust and helps you attract the right clients. 6. Market Your Business Effective marketing is the difference between staying small and scaling quickly. Start with simple steps: create a Google Business Profile, build a basic website, and use social media platforms like Facebook and Instagram to showcase before-and-after images. Local advertising—flyers, community boards, and partnerships with estate agents or landlords—can rapidly grow your customer base. Word-of-mouth remains one of the strongest growth drivers, so deliver excellent service and ask satisfied customers for reviews. 7. Build Strong Systems As your business grows, systems become essential. Scheduling tools, invoicing software, client management apps, and clear cleaning checklists ensure professionalism and efficiency. Consistency is what turns one-off clients into repeat customers. Final Thoughts Starting a cleaning business in the UK is achievable for anyone willing to be organised, reliable, and customer-focused. With smart planning, quality service, and strategic marketing, you can build a profitable and scalable business that offers long-term stability and independence.